Dining places and bars charge a markup on alcoholic drinks, but people have been spending more to them there than in stores. However, it has everything to do with higher costs, instead of consumption.
A massive markup
According to a recent post on NPR, part of its "What America Spends On" series, Americans are steadily growing the amount spent on alcoholic beverages in dining places and bars. The series compares figures from 1982 to today, examining the changes in the 30-year period.
In 1982, the Cold War still existed, spandex was in vogue and yuppies were driving BMWs. Americans were also mindful of the mark up on beer, wine and spirits in restaurants and bars, as only 24 percent of alcohol spending was in those places and 76 percent was spent in stores.
Today, spandex is seldom seen and yuppies still drive BMWs. However, we are spending more in restaurants and bars, as 40 percent of alcohol spending takes place in those places, compared to 60 percent in shops. However, much of it is to do with a 79 percent increase in bar and restaurant prices; store prices dropped 39 percent. If anything, that suggests more volume is purchased in stores.
Grape expectations
Part of this change that the country faced included the fact that the country has seen changes in spending. For instance, in 2010, 16.2 percent of alcohol is spent on spirits while 39.7 percent was spent on wine. In 1982, only 16.2 percent was spent on wine, 34.6 percent was spent on spirits and 48.9 percent was on beer. Tastes have gotten much more expensive.
Wine in America is all everyone seems to want. In 2011, France only shipped 320.6 million cases of wine while there were 329.7 million cases shipped in America, according to the San Francisco chronicle. Clearly more Americans are drinking American wine now.
The American wine industry was a $30 billion industry as of 2010 and the bulk of it is all within the state of California as fully 61 percent of wine produced in the U.S. was from the Golden State itself. That year, 241.8 million cases went out from various vineyards. Millennials, the current crop of 20- and 30-somethings, are not only drinking more, but also reaching for more expensive bottles.
Most drink beer
From 1982 to 2012, the amount of beer that people drank did not change at all. In fact, it was 47.7 percent of sales in 2012, according to NPR. People are drinking less overall though because beer production has dropped, according to BusinessInsider, from 203 million gallons produced in 1990 to 182 million in 2011.
Craft breweries are beginning to become much more well-liked as well. In fact, there were 1,989 craft breweries in 2011 with 37 closing and 250 brand new ones opening. Almost 5.7 percent of the market share and $8.7 billion in revenue was given to the craft breweries. They produced about 11.5 million barrels of beer. There was an 11 percent growth in craft breweries from 2010 to 2011 as well.
A massive markup
According to a recent post on NPR, part of its "What America Spends On" series, Americans are steadily growing the amount spent on alcoholic beverages in dining places and bars. The series compares figures from 1982 to today, examining the changes in the 30-year period.
In 1982, the Cold War still existed, spandex was in vogue and yuppies were driving BMWs. Americans were also mindful of the mark up on beer, wine and spirits in restaurants and bars, as only 24 percent of alcohol spending was in those places and 76 percent was spent in stores.
Today, spandex is seldom seen and yuppies still drive BMWs. However, we are spending more in restaurants and bars, as 40 percent of alcohol spending takes place in those places, compared to 60 percent in shops. However, much of it is to do with a 79 percent increase in bar and restaurant prices; store prices dropped 39 percent. If anything, that suggests more volume is purchased in stores.
Grape expectations
Part of this change that the country faced included the fact that the country has seen changes in spending. For instance, in 2010, 16.2 percent of alcohol is spent on spirits while 39.7 percent was spent on wine. In 1982, only 16.2 percent was spent on wine, 34.6 percent was spent on spirits and 48.9 percent was on beer. Tastes have gotten much more expensive.
Wine in America is all everyone seems to want. In 2011, France only shipped 320.6 million cases of wine while there were 329.7 million cases shipped in America, according to the San Francisco chronicle. Clearly more Americans are drinking American wine now.
The American wine industry was a $30 billion industry as of 2010 and the bulk of it is all within the state of California as fully 61 percent of wine produced in the U.S. was from the Golden State itself. That year, 241.8 million cases went out from various vineyards. Millennials, the current crop of 20- and 30-somethings, are not only drinking more, but also reaching for more expensive bottles.
Most drink beer
From 1982 to 2012, the amount of beer that people drank did not change at all. In fact, it was 47.7 percent of sales in 2012, according to NPR. People are drinking less overall though because beer production has dropped, according to BusinessInsider, from 203 million gallons produced in 1990 to 182 million in 2011.
Craft breweries are beginning to become much more well-liked as well. In fact, there were 1,989 craft breweries in 2011 with 37 closing and 250 brand new ones opening. Almost 5.7 percent of the market share and $8.7 billion in revenue was given to the craft breweries. They produced about 11.5 million barrels of beer. There was an 11 percent growth in craft breweries from 2010 to 2011 as well.